Marketing Mastery
Therapists are trained to deliver therapy, but when we step into private practice, the whole game changes. Suddenly, we’re expected to understand branding, marketing, websites, referrals, client experience, social media, and SEO… none of which we were taught in our clinical degrees.
Designed for mental health clinicians who want to confidently grow their private practice, this training gives you the business, marketing, and visibility skills needed to thrive, ethically, authentically, and sustainably.
What you’ll get
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Boost your referrals beyond GP networks. Move past the limitations of relying solely on medical referrals and learn multiple referral pathways that align with your strengths and niche.
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Strengthen your online presence (without feeling overwhelmed). Learn the essentials of therapist-friendly SEO, copywriting fundamentals, and website best practice so clients can actually find you
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Develop a brand that reflects your expertise. Create a professional identity that feels true to who you are — and communicates your value clearly to clients, GPs and other referrers.
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Use social media with intention. Know what to post, what not to post, and how to show up ethically, professionally, and consistently without burning out.See all 8 Phases in action, with commentary explaining the rationale behind in the moment decisions.
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Ethically market your services with AHPRA compliance. Understand how to promote your practice in a way that is transparent, ethical, and supportive of client decision-making.
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Expand beyond the traditional therapy model. Learn how to expand your offerings — including Intensives — and communicate these confidently to attract your ideal clients.
Who is this course for?
Clinicians wanting to stand out from the crowd, strengthen and grow their business
Therapists wanting to save time on admin and spend their time on the right things